Direct Market Mailing Service that is Targeted & Precise… Mailing directly into the homes of the people or companies that you wish to reach.

Alpha Mail, Inc is a local business, owned by a local woman, Kathy McFarren-Smith. We are in our 18th year of business. We are not a franchise of some large corporation. We have become successful due to our commitment to provide a service that will complement your business and save you and your employees valuable time and money. Our goal is to provide a service that includes integrity and value to you, our client.


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Direct Mail Services

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Mailing Lists

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Data Services

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Pushing the envelope since 1999

 Did you know?…

  • The normal direct mail program typically generates $10.00 in sales for every $1.00 spent. That is a return of approximately twice what is generated by television.
  • Customers remember direct mail 35% more than other offers such as newspaper ads or radio.
  • Over 80% of US households read their personalized direct mail.
  • There are approximately 250,000 postal employees ready and willing to work for you to get your message across.



These are just a few of the businesses we are proud to work with:

Fife Lake Township
Peter Dougherty Society
TC Beach Bums
Grand Traverse Woman
Voice Motors
Front Street Wealth Management
Trinity Lutheran Church & School
War Memorial Hospital
Marathon Automotive
Auctioneer's Inc
Michael's Place
Traverse City Chamber
Brick packaging

“I referred one of my clients to Alpha Mail, Inc. They did an awesome job. They handled a huge volume quickly and even more importantly, accurately.”

- Anonymous

"Kathy McFarren-Smith is a person with great integrity, positive energy and great passion for her business. She has always done what she has promised she would do, plus some. The Chamber has used Kathy’s services through Alpha Mail on several occasions and always been satisfied with delivery, price, and quality of work. I highly recommend her for your business – she will personally take great care of your business’s needs."

- Laura Oblinger, Traverse City Area of Commerce

“From the day I met Kathy, when I first moved to town, she has been one of the best resources, business associates and friend that any new business member of the community could have. Her tireless work as a Board of Director Member with March of Dimes proves so beneficial to so many babies who do not have a voice ~ Kathy is their voice. As a business associate, Kathy will do what ever it takes to meet the needs of her clients. Her work ethic and integrity is second to none. I would highly recommend Kathy for all of your direct mailing needs. She WILL find a way to get it done for you.”

- Christine Stalsonburg, Cherry Wings Realty

“Kathy, You have earned my absolute loyalty for all advertising/mail fulfillment jobs that I ever have any influence on for the rest of my lucid days! Thank you and they will be coming your way soon! Your biggest pain and your biggest fan!!”

- Janet Talbot, Animalia Resources

“I cannot tell you how nice it is to walk into my office on a Monday morning and find an actual letter on my desk. I LOVED IT! So, thank you so much for touching base - the original way!”

- Jennifer Martin

“I would highly recommend Kathy the owner of Alpha Mail Inc. for any of your mailing needs. She has mailed thousands of pieces of mail for the March of Dimes. She is very organized and on time. She has a great personality and is very easy to work with. Kathy will save you time and money. Alpha Mail is a great company to work with!”

- Gina Shulz, Director, Traverse City March of Dimes

“It’s a big win for Jeff, Brownwood Farms, to find someone (local) in the direct mail game that provides solid customer service.”

- Mark Duff, Freestone Road Inc., eBusiness Consulting Services

“Hey Kathy, Just have to tell you how excited we are that we found you! I cannot believe the savings over first class postage! That is incredible. Looking forward to working together :) Thank you again.”

- Caroline Kovas, Benjamin Maier Ceramics

“Kathy has been part of our operational solutions for several years. During that time she has saved our organization thousands of dollars and hundreds of hours of staff time. She is a vendor we like to work with because she is efficient, trustworthy, and is otherwise engaged as a civic and community leader - she's good company with which to be associated. I would recommend Kathy to anyone. Certainly nobody will ever outwork her, whether it is for domestic or international business.”

- Doug Luciani, President, Traverse Area Chamber of Commerce

“Kathy always has great marketing ideas that keep my business out in front of the competition. Kathy is someone you can depend on to come up with a creative marketing campaign for your business. She is fun to work with and her energy is inspiring. Kathy is a WINNER!!!”

- Dan Brady, Owner, Dan Brady Painting & Wood Restoration

"We have used Alpha Mail Inc on several occasions at my church. We had a mailing that was to go out quickly the first time. Kathy was great to work with. She was attentive to details and made the short deadline. The second time we used Alpha Mail Inc, we had a more reasonable timeline. Kathy provided the same high level of attention to detail as the first time. We will not look anywhere else with any of our mailings. We recommend Kathy and Alpha Mail Inc to anyone who needs mailing services. Thanks Kathy for all you did for us."

- Jack Poltorak, North Harbor Solutions

"We all thank you for the fabulous service...fast, accurate, quality and cheerful!"

- Dr Jessica Rickert, D.D.S., P.C., Interlochen, MI

"Thanks for going above and beyond on this. You've definitely earned our future business! Mandy and I would like to get together to talk more about how we might be able to work with you."

- Chad Brown, Broker/Owner, HomeWaters Recreational Real Estate

"Resurrection Life Church recently contacted Alpha Mail to do a mass mailing for us. I was amazed with the service we received. Being in the midst of moving into a new facility, we were beyond busy and they made it so easy for us to complete the project ahead of schedule. Kathy completed the project in a shorter timeframe than she had projected. Not only was the service great but Alpha Mail is both expedient and friendly."

- Vickie, Resurrection Life Church of Cadillac

"We have been using Alpha Mail for the last couple of years and are thrilled with the service and caring that they put into each and every project. On the human end - They are personable, friendly, up-beat and easy to work with. On the business end - They are efficient, prompt, accurate, knowledgeable, flexible and extremely competent. Words cannot adequately express the high regard in which we hold Kathy and her staff. We look forward to working with her on our next project and many more to come."

- Shirley, Office Administrator, Burdco Incorporated

When our business grew to the point that we needed to do bulk mailings, we attempted to do it ourselves. We came upon Alpha Mail and we were hooked! AMI is excellent in their services. They are prompt, efficient, and have a great sense of humor - the best kind of people to work with! We now turn over our mailing projects to AMI secure in the knowledge that the projects will be handled well, promptly and with accuracy."

- Kerry, Owner, Grand Traverse Woman Magazine

Alpha Mail Inc, pushing the envelope since 1999

We Mean Business